ThermaCare | Stop the Painsplain

Defining the problem

Women experience pain bias, but it’s never been called out by name. Finally, women will have a word to call out the problem by name.

Giving real women the spotlight

We’ll feature real tweets from real women describing their pain.

Packaging that speaks to you

Redesigned packaging will freshen up ThermaCare’s look on the shelf, where smart merchandising shifts will target women with pain when they need it most.

Creative Directors: Mindy Adams & Matt O’Rourke
Writers: Shane Esteban & Noelle Griffin
Jr. Art Director: Austin Anglin