Terminix | The Pledge
Pitch Work

An Open Letter

The day after our spot launches, we’ll put out a full-page open letter proclaiming our pledge

Yard for a Yard

How do we uphold our promise? By introducing the Yard-for-Yard promotion. For every yard we treat, we’ll plant one yard of bug-saving plants.

Bug-saving calculator

Homeowners will know exactly how many bugs they saved by choosing Terminix over other brands.

Employee Incentives

With each home treated, the Terminix exterminators are saving thousands of bugs. They should feel pride in that and the homes they service should know our mission, too.
Employees can earn their way up and gain incentives with the more annual memberships they sell. Because in effect, Terminix is saving more bugs.

Bug-saving Billboards

We can use our ad space to not only spread the message that Terminix is saving bugs, but to also actually save the bugs. 

Our billboards can act as resting stops for bees and butterflies by covering them in the plants that attract them; allowing them to thrive and flourish in areas they normally wouldn’t.

Creative Directors: Mindy Adams & Matt O’Rourke
Writer: Shane Esteban