Slutty Vegan | We’re All Sluts

Defining the problem

“Slutty” & “Vegan” are both un-approachable words preventing the viral burger chain, Slutty Vegan, from expanding their audience. The “We’re All Sluts” campaign flips the definition and cultural conversation around both, so all sluts everywhere can get behind the brand.

Cultured Content

By combining a sultry tone with an irresistible menu, foodies everywhere can unapologetically flaunt their inner slut.

Slutty Vegan: An Icon

Slutty Vegan’s CEO, Pinky Cole, is known for making bold moves with her brand. We wanted to show how Slutty Vegan could shed light on their mission to give back, in a way that gets them the global media attention they deserve.

Associate Creative Director: Haley Kochersperger
Writers: Alissa Funk & Caroline Lancaster
Art Directors: Marcelle Anjos & Jay-Dee Samonte
Designer: Natasha Rodgers